Launch of TVS iCARE (service brand) across India was great intitiative taken by TVS-E Servicetec Limited which is wholly service company. It was for the first time in the history of TVS-E Servicetec Ltd, the concept of branded service center was implemented. Mr. Stephen Albert is the visionary behind the branding concept.
TVS iCARE Logo depicts in a graphic scheme the arms of a human clasped in closed loop indicating Care. iCARE –denotes the personalized attitude displayed by all in the service delivery chain. It emphasizes the fact that “I am Quick to respond” “I am Efficient in Service Delivery” & “I am completely capable of exceeding your expectations”
And hence “ iCARE”
TVS iCARE Centers across India:
# Increases our Service brand visibility
# Creates uniform control & process in service operations
# Creates uniform & standardized infrastructure (Look & Feel Environment)
# Displays our commitment to service as a business
# Enhances Service credibility
Company has rolled out more than 175 TVS iCARE centres in less than 9 months and planning to have 250 TVS iCARE centres by March 2008.
No comments:
Post a Comment